Internet Marketing Strategy & Planning Services
The 1st page of search results is where 99% of all clicks occur, so if you are not there – you don’t get the click and you won’t get the lead.
Understanding Your Business
We understand that every campaign is different – there’s no one-size-fits-all. Every new marketing services campaign is a new endeavor. Our team will tailor strategies to preform well in your industry and our team members work hard to help you grow your business.
When it comes to driving new business from online efforts, “it’s all about search”. Searching online is what we all do in order to find solutions to problems and to find suppliers for our needs. B2B is no different. Search allows people who work for businesses to find multiple suppliers and compare / contrast possible solutions.
Oftentimes, buyers will be required by their company to get multiple quotes during the vetting stage of signing a new supplier. Getting found at the top of search results can get you onto this short list.
Planning for SEO
We need to make your website perform well in search engine algorithms. The basic idea is to make the search engines understand what your company is trying to promote on a given web page. This involves textual content that is structured properly search engines like text. If your website doesn’t have text on a webpage about a particular subject, your company will not appear in the search results for that subject.
The content on your website should be customer-focused; it should talk about the specific problems you can solve for companies that need your services. You need a potential lead to visit your site and feel comfortable that you are the right solution to their problem.
The days are gone when website visitors will contact you if you have only general information on your website. Website visitors, especially engineers, want to read details online. If what they read convinces them that your solution is what they need, they will decide to contact you.
