Market Research for Manufacturers: Learn How Your Buyers Search
SEO 1A’s market research shows how your buyers search and who you really compete with online. We interview your sales and support staff, research the search terms buyers use and how competitive each one is, and turn the results into a low-hanging fruit list that decides which pages and SEO work come first.
Your team’s knowledge
The people who talk to customers every day know what buyers ask. We collect it by phone interviews or short staff surveys.
- The questions customers ask most
- The words customers use for your products
- Products and services you want to sell more of
Keyword phrase research
We measure how often buyers search for each term and how hard it is to rank for it.
- Search volume in Google and other search engines
- Google Keyword Planner (opens in a new tab) data
- Our exclusive data on more than 1 million electronics manufacturing searches
Online competitors
Your competitors in search are often not the companies you meet at trade shows.
- Search competitors compared with offline ones
- What each competitor promotes online
- Added to your monthly keyword monitoring report
Market Research Deliverables and How Each One Is Used
The research ends in practical lists your team can act on, not a report that sits on a shelf.
| Deliverable | What it contains | How it is used |
|---|---|---|
| Customer question list | The questions buyers ask your sales and support staff | Topics for new pages and FAQ answers |
| Keyword phrase list | Search terms with search volume and competition | Each important page mapped to its terms |
| Low-hanging fruit list | The terms you can win soonest | The first content and SEO priorities |
| Competitor list | Search competitors and what they promote | Benchmarks for your rankings |
| Monthly keyword monitoring report | Rankings for you and your competitors | Progress you can see every month |
How the research works
Listen
We interview or survey your staff to learn what customers ask and what you want to sell.
Research
We measure search volume and competition for every term and identify your online competitors.
Prioritize
We turn the findings into a low-hanging fruit list and track it in a monthly keyword report.
For a deeper look at the companies that outrank you, see our competitor analysis.
Talk to SEO 1A about market research Request a free SEO analysis
Market Research for SEO: Questions Answered
What is market research for SEO?
Market research for SEO finds out which words your buyers type into search engines, how often they search for them, how hard each term is to rank for, and which companies already rank. It tells you which pages to create and which terms to target first.
Why does SEO 1A talk to our staff?
Your sales and support people hear customer questions every day. Those questions are the same ones other buyers type into search engines, so they are the best starting point for keyword research and new content.
Why are our online competitors different from our offline ones?
Search results include distributors, directories, overseas manufacturers and smaller specialists that you may never meet in person. Some of them win the clicks your buyers make, so we track them alongside the competitors you already know.
What is a low-hanging fruit list?
It is a list of search terms where you can reach the first page soonest, usually because you already rank close to it or because competition is low. It sets the order of your content and SEO work, so results come early.
What data does SEO 1A use for keyword research?
We use Google’s own keyword data and other research tools, plus our exclusive data on more than 1 million searches related to electronics manufacturing.
