B2B Search Engine Optimization for Manufacturing Companies
We understand the manufacturing industry and know SEO. Our internet marketing services will help your company succeed online through content creation and optimization.
Step 1 of our process is the business planning, page layouts, market research and the creation of a road map.
Included in this first step will be the addition of an analytics program and tracking software that will help us quantify and qualify what is working to drive leads. Our software identifies company names that are looking at your products and services and tells your sales team which pages they have been looking at on your site.
Refine Your B2B Search Engine Optimization for Manufacturing
Step 2 is the ongoing effort that helps to expand and refine the results you are getting based on continual expansion of content, reviews of analytics and website changes to refine your results. In addition to website maintenance that is included with our SEO services in phase 2, this phase can also include other marketing efforts such as email marketing, social media and Geo-targeting of advertisements.
Each webpage you have is another opportunity to get found online. Each of your pages will only get found for 1 or 2 major subjects and a few related subsidiary subjects, therefore many content pages are needed. Some companies have embraced this understanding. For instance, right now, Google is showing that the #1 site in Google for ‘pcb assembly’ has over 10,000 pages.
Online & Offline Synergy for Best B2B Search Engine Optimization for Manufacturing
The best way to fuel your online marketing vehicle is to include your online efforts as part of your overall planning. The website should not be ‘stuck on the side’, it should play an important role in what you do. Work that you do offline should be repurposed and used online to capture leads. What we’ve found over the years is that your front-line people, who are talking to customers and prospects, can provide the best insight to what should be promoted online. Oftentimes the same questions that people ask you in meetings or in phone conversations are the same things that you need to promote online since there are always others like them who are searching for the same solutions.
We also offer custom international search engine optimization services.
Google Search Ranking Updates for Better Search Engine Optimization
Google provides a wonderful list of algorithm updates in ‘Search Central’. You can see the latest search ranking updates and past updates here.
Contact Us for a free SEO consultation.
Search Engine Optimization / SEO Results Software
We compare and contrast results of rankings for your website vs. your competitors and identify the low hanging fruit for improvement to your site.
