Market Research for B2B Manufacturing & Related Businesses
To identify your main competitors in the search engine space versus those offline, it’s crucial to understand their promotional strategies in relation to your sales objectives. We will engage with your team to compile a comprehensive list of your key competitors. This list will be instrumental in analyzing their online activities, which we will incorporate into our ongoing keyword monitoring report each month.
Who are your competitors in search engines vs. your offline competitors? What are they promoting related to what you want to sell? We will ask your staff to provide us with a list of companies that are your primary competitors, and we will review those competitors’ online efforts & add them to our monthly keyword monitoring report.
To effectively market your offerings, it’s crucial to understand the language and frequency of specific search terms utilized by potential customers on Google and other search engines. Our approach includes conducting telephonic discussions or disseminating surveys to your staff to gather insights on common inquiries related to your services. Additionally, we will evaluate the competitiveness of these terms to aid in your promotion. The insights gained from keyword phrase market research will be instrumental in creating a strategic ‘low-hanging fruit’ list, which will serve as a foundation for prioritizing content creation and SEO initiatives.
There are many tools to do keyword phrase research, starting with Google. See the Google Keyword Tool.
We also have exclusive access to data about 1 million + searches done related to electronics manufacturing. No other agency has this data.
