Competitor Analysis: Where Rivals Beat You in Google and AI Answers
SEO 1A’s competitor analysis shows where the manufacturers you compete with outrank you in Google and Bing, and how often AI tools such as ChatGPT and Perplexity name them instead of you. You get the keyword gaps, the near-misses on page two and a clear list of pages and fixes that close the gap.
Search rankings
Your positions and your competitors’ for the same keywords, tracked over time in Google and Bing.
- Keywords where competitors rank and you do not
- Your near-misses on page two of the results
- Who is gaining and who is losing ground
AI answer share
How often AI tools name you, and how often they name a competitor, for the questions your buyers ask.
- Prompt sets built from real buyer questions
- Checks in ChatGPT, Perplexity, Gemini, Copilot and Claude
- Share-of-answer reporting against named competitors
Content and structure
What competitors publish that you do not, and how easy their pages are for crawlers and AI tools to read.
- Missing product, application and certification pages
- Structured data your competitors use
- How consistently each company is described online
Competitor Analysis Report: What Each Finding Means
Every finding in the report comes with the action that closes the gap, so you know what to do first.
| Finding | What it tells you | What we do about it |
|---|---|---|
| Keywords where competitors rank and you do not | A content gap | Create a page for that product, process or application |
| Keywords where you sit in positions 11 to 20 | A near-miss, the low-hanging fruit | Improve the existing page to reach page one |
| Ranking changes over time | Who is investing in SEO right now | Respond before the gap widens |
| AI tools naming a competitor instead of you | Who AI answer engines trust | Add structured data, direct answers and consistent citations |
| Pages competitors have and you lack | How deep their content is | Plan new pages in order of value |
| Structured data competitors use | Who is easier for machines to read | Add schema.org markup to your key pages |
How the analysis works
Name
You tell us who you compete with. We add the companies that already rank for your most important search terms.
Measure
We track rankings for your keywords and run buyer questions through the main AI answer engines.
Act
You get a report with the gaps ranked by value, then monthly tracking that shows the gap closing.
Request your Visibility Scorecard Request a free SEO analysis
Competitor Analysis: Questions Answered
What is competitor analysis in SEO?
Competitor analysis in SEO compares your website with the websites of the companies you compete with: which search terms each one ranks for, which pages they have, and how search engines and AI tools treat them. It shows where you are losing buyers to competitors and what to change to win them back.
How does SEO 1A choose which competitors to analyze?
We start with the competitors you name, then add the companies that actually rank for your most important search terms. These are often different from your sales competitors, such as distributors, directories or overseas manufacturers.
Does the competitor analysis include AI answer engines?
Yes. We run real buyer questions through ChatGPT, Perplexity, Gemini, Copilot and Claude and record how often each company is named. This share of answer sits next to the search ranking comparison in the report.
How often is the competitor analysis updated?
The first analysis is the benchmark at the start of every SEO 1A program. After that, rankings and AI answer share are tracked continuously and reported monthly.
How can I get a competitor analysis for my company?
Request a Visibility Scorecard, which benchmarks your company against the competitors you name, or request a free SEO analysis. Qualified manufacturers can get the SEO analysis at no cost.
